About us
Custom Craftsmanship & Southern Hospitality
Our Story
More Than a Jewelry Store
At Southern Diamond Jewelers, we believe that jewelry is more than an accessory—it is a reflection of personal style and a symbol of life's most meaningful moments. Founded by two master craftsmen whose careers span Tiffany & Company, world-renowned studios, and decades of combined expertise, every piece we create carries the weight of genuine skill and heartfelt intention.
"Every piece tells a story. We're dedicated to ensuring that your story is told beautifully, authentically, and with enduring craftsmanship."
What Drives Us
Our Mission & Promise
Our Mission
To provide each customer with a personalized and enjoyable experience while helping bring their jewelry vision to life—from first consultation through final delivery of their precious piece.
Our Promise
To create timeless pieces cherished for generations. Customer satisfaction is our top priority, and we go above and beyond to ensure every visit exceeds expectations.
Our Craft
State-of-the-art technology blended with traditional bench techniques honed at the highest levels of the industry—resulting in jewelry that is both beautiful and built to last.
The Makers
Meet Our Founders
Cameron
Douglas Harl
Co-Founder & Master Jeweler
Cameron began his career in fine jewelry at Tiffany & Company, where he started as a polisher and quickly advanced through the ranks. He completed an intensive three-month stone setting course under Tiffany & Company, training under Head Trainer and Master Craftsman Jason Marchiafava, before spending two years as a diamond setter—refining his precision, attention to detail, and commitment to excellence.
He later joined King Baby Jewelers in Nashville, Tennessee, crafting jewelry for rock 'n' roll icons and country music stars. During his time at King Baby, Cameron advanced into leadership roles, serving as both shop manager and production manager, overseeing daily operations and high-level custom production.
Seeking to further elevate his craft, Cameron moved to New Orleans to work for the well-known, family-owned Auction Hart Jewelers in Metairie, Louisiana—spending five years as a bench jeweler, followed by five years as customer service manager.
With over a decade of experience spanning luxury brands, celebrity clientele, and family-owned jewelers, Cameron ultimately returned to Tennessee to partner with his longtime friend Drew Hadley in opening Southern Diamond Jewelers—where world-class craftsmanship meets genuine Southern hospitality.
Drew
Hadley
Co-Founder & Master Jeweler
From an early age, Drew Hadley was captivated by the world of jewelry and gemstones. While still a senior in high school, he worked odd jobs in a dental lab alongside his father—but it quickly became clear that nothing could compete with his growing passion for fine jewelry. Determined to turn that passion into a lifelong craft, Drew sought out every possible avenue to become a master jeweler.
His pursuit of excellence led him to study under some of the most respected instructors and institutions in the United States, including the Texas Institute of Jewelry Technology, the Gemological Institute of America, New Approach School for Jewelers, Kate Wolf, Jason Marchiafava, and Chris Ploof. He then traveled to Belgium to train directly with world-renowned Master Stone Setter Alexander Sidorov, further sharpening his precision and artistry.
Drew's professional journey began at J. Nelson Designs, where he created one-of-a-kind pieces and honed advanced custom fabrication skills. His craftsmanship later earned him a position with Tiffany & Co., where he served as a diamond setter and maintained a flawless Quality Assurance record—a testament to both his discipline and mastery.
Following his time at Tiffany, Drew returned to New Approach School for Jewelers as an instructor. Over the next twelve years, he trained more than 4,000 jewelers from around the world—shaping the next generation of craftsmen and cementing his reputation as both an expert and an educator.
Through every chapter, one dream stayed with him: opening a jewelry store with longtime friend Cameron Harl. Today, that dream is a reality—built on years of hard work, shared vision, and a love for creating pieces that truly mean something.
Services
What We Offer
Custom Design
Whether you have a clear vision or need expert guidance, our craftsmen work with you every step of the way to create a piece that is uniquely and unmistakably yours.
Fine Gemstones
From brilliant diamonds to vibrant sapphires, rubies, and emeralds—we curate a wide selection of ethically sourced gemstones matched to your style and budget.
Premium Metals
We work exclusively with the finest precious metals—gold, platinum, and silver—each selected for its beauty, durability, and ability to showcase your chosen stone.
Repair & Restoration
Your treasured jewelry deserves the best care. Our on-site repair and restoration services are performed by skilled craftsmen who treat your piece as their own.
Our Commitment
Why Southern Diamond Jewelers
-
Personalized ServiceWe take the time to understand your needs, offering tailored recommendations and custom solutions for every client.
-
Quality AssuranceEvery piece undergoes rigorous inspection before it reaches your hands—the same exacting standard our founders maintained at Tiffany & Co.
-
Expert KnowledgeOur team's combined experience spans luxury brands, world-class training institutions, and thousands of jewelers taught across the globe.
-
Ethical SourcingWe are committed to responsible sourcing practices and complete transparency in our supply chain, from stone to setting.
-
In-House CraftsmanshipEverything is made right here in our Murfreesboro studio—no outsourcing, no shortcuts, just honest handcrafted work from people who care.
-
Lifetime SupportWe stand behind every piece with ongoing maintenance, repairs, and adjustments—because our relationship doesn't end at the sale.
Come See Us
Visit Southern Diamond Jewelers
We invite you to visit us in Murfreesboro and experience the difference that genuine craftsmanship and personalized service can make. Whether you're celebrating a milestone, marking a special occasion, or simply treating yourself to something beautiful, Cameron and Drew are here to help you find—or create—the perfect piece.